SEO in the Web 2.0 Era

It has never been more important for C level professionals and traditionally oriented marketers to fully understand the world of Internet search when SEO and its implications are expanding so fast and in so many directions.

In the mid-1990’s is when the first search engines began cataloging the World Wide Web. A keyword search started when the webmasters who submitted URLs to the engines and communicated a page's relevancy. And finally, Google answered for a more complex ranking algorithm that would greatly improve the relevancy of SERPs. A unique profession known as Search Engine Optimization or SEO was born in with the growth of the Internet and the popularity of search. Alongside the changing Internet is that seo tactics and skills have evolved, however, such changes have never been as significant as the most recent.

In this second generation of the Internet, often referred to as Web 2.0, has moved away from the old model -- based on static websites, clicks, and impressions -- and burst onto a cyber playing field built around communities, participation and open cooperation towards better products and services.

Web 2.0: The New Internet It is often met with a considerable amount of critique due to the expansive reach of such a description in defining or labeling the new Internet. As years have passed, there are so many different things that have changed about the Internet. Moreover, Web 2.0 is typically scoffed at by the skeptical industry veteran who is wary of a vendor or brass employee attempting to sound Internet savvy. For almost twenty years, the World Wide Web has existed. The user's needs, hopes, and desires finally manifesting into a definable force of "voluntary motivation” was represented by Web 2.0.

New forms of expression on the Internet such as blogosphere, social networks, wikis, and other was captured the Web population by harnessing their goals, skills, and interests onto a platform of collaborative creation and production. Rather than a collection of static informational documents, websites are reflecting an up-to-the-minute common voice and the Web has never before experienced this level of effective interaction between its users, and that reason alone warrants its 2.0 designation.

Now apparent on the Internet through the popularity of websites like MySpace and YouTube, is generating massive amounts of original content. Critics of this tremendous increase in creativity and public opinion complain about the dilution of reliable quality content on the Internet. Naturally, social networks weed out undesirable content, and promote popular, well referenced content to the top of searches. The Wikipedia boasts an accuracy level not far from the widely accepted Encyclopedia Britannica and it is good website with quality search engines. a way of allowing like-minded people to find each other's favorite content through a system called social bookmarking is that social network websites in the new Internet have.